Marketing Skills
Marketing Skills quickstart: a single-page audit with a verifiable brief
Use a narrow read-only pilot to test context loading, evidence quality and actionable output before adding integrations or publishing authority.
What you will learn
- One page and one reader question create a testable pilot.
- Choose audit, scaling or AI visibility deliberately.
- Attach observed evidence to each recommendation.
Before you start
- Basic Markdown and repository navigation
- An owned page and a factual product brief
Explain the chapter’s workflow boundary and check its evidence or proposed acceptance task.
Key takeaways
- One page and one reader question create a testable pilot.
- Choose audit, scaling or AI visibility deliberately.
- Attach observed evidence to each recommendation.
Prepare a brief the agent can check
Begin with a page you own and a small request: explain whether a beginner can find prerequisites, the installation path and a verification step. Supply the page revision and a short product context. Do not start with an unrestricted request to improve all marketing; that makes scope, cost and acceptance difficult to judge.
The product-marketing workflow offers an initial draft from repository material or a guided interview, followed by user correction. Its output includes document versioning and a changelog. Use that review stage to remove unsupported claims and keep genuine customer wording separate from invented examples. Never present an agent-created quote as customer research.
Choose the procedure that matches the question
For an existing page with crawlability, title or content problems, seo-audit is the relevant inspected workflow. programmatic-seo addresses families of data-driven pages, while ai-seo adds questions about visibility in generated answers. These are different diagnostic lenses, not three mandatory steps that every short article must pay for.
The README documents listing available skills and selecting specific ones through an installer. Treat installation as a separate permission boundary: inspect the proposed destination and dependencies before running it. This pilot can be designed from the source without changing your agent configuration. Verify the actual host’s discovery behavior instead of assuming a copied directory was loaded.
Require evidence attached to every finding
Ask for a finding, its exact page evidence, its reader impact and a proposed repair. If the extraction did not preserve script elements, a claim that structured data is absent is not justified. The seo-audit instructions explicitly highlight this limitation. A rendered check and a raw-source check can answer different questions.
Accept the pilot only when a second person can reproduce the finding and understand its priority. The sample brief below is a proposed input, not a completed site audit. It prohibits publication and leaves analytics access unavailable, so the output must not invent impressions, conversion rates or keyword volume to fill a table.
Implementation steps
- 1
Record an owned page and its revision.
- 2
Approve a factual product context.
- 3
Request three evidence-backed findings without publishing.
- 4
Reject conclusions that require unavailable analytics.
Copy-ready example
{"scope":"one owned article","intent":"learn prerequisites and first success","mode":"read-only","analyticsAvailable":false,"output":["evidence","readerImpact","proposedFix"],"publish":false}Frequently asked questions
Should I install every skill first?
A narrow pilot is easier to assess. The README supports selection; verify your host’s installation and discovery before expanding.
Can missing schema be inferred from plain text extraction?
No. An extractor may omit scripts, and markup can be injected at runtime. Match the check to the page implementation.
Sources
- README.mdSource checked 2026-09-08
- LICENSESource checked 2026-09-08
- .claude-plugin/plugin.jsonSource checked 2026-09-08
- .github/scripts/sync-skills.jsSource checked 2026-09-08
- .github/workflows/sync-skills.ymlSource checked 2026-09-08
- .github/workflows/validate-skill.ymlSource checked 2026-09-08
- scripts/sync-partners.mjsSource checked 2026-09-08
- skills/product-marketing/SKILL.mdSource checked 2026-09-08
- skills/ai-seo/SKILL.mdSource checked 2026-09-08
- skills/seo-audit/SKILL.mdSource checked 2026-09-08
- skills/programmatic-seo/SKILL.mdSource checked 2026-09-08
- skills/ai-seo/evals/evals.jsonSource checked 2026-09-08
- tools/PARTNERS.mdSource checked 2026-09-08